This is Milner Butcher Media Group

We help companies invest their
dollars for maximum impact.

Back in the day, Bruce Milner and Andrew Butcher met one another as employees of Media Buying Services International…one of the first independent Media Services in the world.  They became fast friends and decided to open up their own shop, creating International Communications Group, Inc. (better known as ICG).

At its apex, ICG grew to be one of the largest independent media agencies in the United States, with 10 offices and a roster of clients big and small.  In 1997 ICG was sold to Aegis (now Dentsu Aegis) and became the foundational entity of Carat North America. 

What next?  As habitual builders and creators they founded a new media service with a nugget of insight at the core:  smaller clients want the same level of experience and attention that the big clients get.  

With a new philosophy and design, they created a nimbler, more efficient and fully transparent media services group catering to small and mid-sized accounts and structured entirely around clients’ business goals.  This new model leverages big agency experience and a best practices approach while still offering direct access to senior staff and management. 
This is MBMG.

We overdeliver for our clients in our core areas of expertise, while excelling in responsiveness, professionalism and a commitment to invention.

Why choose us

We're big enough to matter and small enough to cherish ALL of our clients

Active In All Media Types

From National Television to Local Search, (and everything in between), we're active!

Legitimate Expertise

We know the nuances of the marketplace like the backs of our hands.

Serious About Your Investment

We don’t just “place” media. We leverage the lowest price for the inventory that works for your brand

Focused On Results

We were into KPIs before they were a thing.

Capabilities

Our Solutions

Communications Planning
& Media Planning

Our Account Directors are all classically trained at the major agencies, and led by a President who was Director of Planning for Carat USA and set up Carat’s original Comms Planning Team for P&G…and supported by an Insights Director who is also a trained planner. We have planning covered.

Research & Insight

Supported by a wide palette of syndicated sources, and orchestrated by a noted media industry Insights Director, our staff is fully supported to pull insights from data and craft strategies based upon those insights.

Direct Response Planning,
Buying, Analysis &
Optimization

Direct response is in our DNA. From the simple old days of unique 800 numbers and call centers to today’s ACR dataset attribution methodologies, we have guided multiple clients to fantastic growth with a keen eye to CAC. We trade in all of the inventory marketplaces and pull those levers daily. DR is our sweet spot.

Media Buying & Reporting
Across All Media Types

Does the plan call for a National TV Upfront buy? Local search in Seattle? A first-party targeted OTT campaign? A LinkedIn campaign? Digital OOH in Los Angeles? A campaign of P4CB spreads in the culinary category? A radio remote in Bend? We buy it all and we negotiate it all.

Analytics, Modeling
& Dashboarding

With a Direct Response orientation MBMG has focused on results since inception. From one-off segmentation projects to ongoing cross-channel attribution and optimization, analytics is a ready tool in the MBMG toolkit.

Full Transparency Reconciliation and Billing

All media invoices are reconciled back to orders (and audience guarantees where applicable). We are full disclosure, so any client can see the original invoices if they wish and can dissect a reconciliation report if they wish. There are no hidden fees or “one division selling media to another division” nonsense at MBMG.

CLIENT EXPERIENCE

Let's create magic together

Contact us today to see what we can do for you.

MEET THE TEAM

There is a cliché in the media agency business – after piece of business is won the “Pitch Team” recedes into the background and clients find themselves with an account/planning team long on working hours and short on experience.  And that team is tasked with shuffling workload through massive specialist departments.  That’s not us.

We are a closely-knit team of seasoned professionals, many with global experience at holding company agencies, who are singularly focused on our clients’ success. And we work as an integral member of our clients’ marketing teams, with a tireless drive to exceed their expectations.  Our departments are people a few feet away that we know and like.  The average tenure of our client list is over 9 years.  Our Account Directors have a minimum of 15 years of experience and they actually work on their clients’ businesses every day.

 

We tell the truth, we build trust and we build our clients’ business.

We know what we are doing, we do it well and we do it on time.

Bruce Dennler

President
bdennler@mbmg-media.com
Through an illustrious career that includes roles as President of Carat USA, Nielsen Entertainment and Palisades MediaGroup, along with Managing Partner of Assembly (West Coast), Bruce has remained a media strategist at heart while also managing research and analytics teams. Drawing insights from crosstabulations and whiteboarding strategic approaches still gets him going. He has plied his trade in New York, Los Angeles, London and San Francisco on brands including P&G, Hyundai/Kia, Pfizer and 21st Century Fox, to name but a few. He loves to read, watch movies, golf, watch football and cook – not necessarily all at the same time. He’s a pro’s pro.

Adrian Nash

COO, CFO
anash@mbmg-media.com
Adrian spent more than 20 years on the finance side of the media business with Mindshare and Carat, leveraging that experience to ensure that MBMG's operations run like clockwork so our team can focus on driving our clients' success. He’s crazy for rugby and sometimes seeks solace in the deep blue sea with a fishing pole in his hands. He has broad shoulders and makes everything go.

Pam Bentz

PARTNER, STRATEGY CONSULTANT
pbentz@mbmg-media.com
With a management style described as "calm leadership, big-picture perspective," Pam was named as one of Advertising Age's Media Mavens. Pam began her career as a buyer and media manager for The Coca-Cola and 7-Up Companies respectively. Pam then moved to LA and grew with ICG to become General Manager, supervising seven offices while working on Jack in the Box, Jenny Craig, Petco, Hardee’s, Pep Boys and Pennzoil. Pam has been with MBMG since day one and is an LA media scene fixture. She’s crazy for dogs and her husband Gene. She has always been the wise voice of reason.

John Wilson III

DIRECTOR, BUSINESS DEVELOPMENT
jjwilson@mbmg-media.com
In his 20+ year career in advertising, John has worked on both the selling and buying sides of the advertising/media business and has the experience of management positions at both advertising agencies and broadcast stations. John started his career in San Diego, first in radio ad sales and management. He spent the next 10 years with “Big 10” media planning & buying agencies focused on business development and client services. John joined MBMG in 2007 and is responsible for establishing successful business relationships with most of MBMG’s current clients. He’s an avid runner and a doting father. He’s the fuel.

Jean Brooks

EVP, POLITICAL CONSULTANT
jbrooks@mbmg-media.com
Jean brings more than 28 years of experience as a media agency account executive to MBMG, specializing in political account services and business development. She has expertise in every area of media, including strategic planning and research, and has developed buying programs that incorporate all aspects of media – including broadcast television, radio, outdoor, print, ethnic media, cable and digital. Jean has managed more than 400 political media campaigns, including U.S. Senate races, statewide office campaigns, state assembly and state senate races, statewide and local ballot measures, as well as local and city campaigns.

Marc Maiman

VP, NATIONAL IGNITION
mmaiman@mbmg-media.com
Marc is a veteran national broadcast executive with more than 20 years of experience in both buying and sales. He joined MBMG in 2013 and has been responsible for overseeing all network television negotiations, stewardship and account maintenance ever since. Marc is an aggressive negotiator and maintains excellent relationships with the National TV sales community in LA. He has worked on a wide array of clients from entertainment, packaged goods, video games, and financial/insurance. He’s never had a cavity and he’s a former EMT. He’s an exceptional and renowned buyer.

Julie LaForga

VP, BRAND DRIVER
jlaforga@mbmg-media.com
As a communications major at UC Santa Barbara, Julie had a college internship with the Day One advertising agency. It was there she knew that her career path would be in the advertising industry. After graduation, Julie joined Western International Media (now Initiative) then Carat. Her account experience ranges from QSR to retail, electronics to automotive and insurance, as well as direct response, and international markets. Julie joined MBMG in 2004. Her passions are seasonal sports and seasonal fruit. Her mistake-free output makes us think she may be a cyborg.

Lauren Iser

DIRECTOR, LOCAL IGNITION
liser@mbmg-media.com
Lauren has 25 years of experience in media buying. Over her career Lauren has worked at both large and boutique agencies on categories that include fast food, cars, hotel, social issues and retail. In 1995 she took her talents Westward from NYC, joining Ground Zero Advertising in 2000 where she created and supervised an in-house broadcast buying department. In 2011 Lauren joined MBMG where she oversees local broadcast buying. She’s an Israeli Army veteran (it’s a fun story) and can be found in the front row of any Springsteen concert she can get tickets to. Quite simply, Lauren rocks.

Keith Yert

COMMUNICATIONS STRATEGIST, BRAND DRIVER
KYert@MBMG-Media.com
A native Michigander, Keith moved to LA for college and began his media career in finance at Carat. From there he moved on to MBMG and transitioned to the Planning side of the Business. He has since worked on Spot TV/Radio, National Cable/Syndication, and Print. With a client-centric view, he works diligently to provide solutions in a timely fashion across accounts that include auto insurance, the lottery, and healthcare. Passions: Softball, Roller Hockey, Fantasy Football, board/card games. Keith orchestrates the detail and when he makes a comment pay attention – the wit is sharper than a butcher’s knife.

Tom Meyer

DIRECTOR, CONSUMER INSIGHTS
tmeyer@mbmg-media.com
There’s not enough room in this square for Tom. Tom began as a planner at ICG, ultimately becoming Director of Strategic planning at Carat on brands like Jack in the Box, Red Bull and Petco. Then Carat sent him to London where he flipped to research/insights. He came back and built a name in the research world (serving on industry organizations including the AAAA’s Media Measurement Committee, Nielsen’s Local Policy Guidelines Committee and Experian’s Advisory Council) with Carat and long stints at Horizon Media and KSL Media before coming home to MBMG. He’s a recognized industry gem.

Rob Chusid

COMMUNICATIONS DIRECTOR, BRAND DRIVER
rchusid@mbmg-media.com
A native New Yorker, Rob has worked at both full-service and media services agencies in NY and LA before joining the team at MBMG. Rob has been fortunate to work with clients ranging from automotive to travel, banking, education, healthcare, insurance, media, museums, spirits/liquor and telecommunications. He is a gifted planner and client service professional with an intense client focus. Passions: The art of the negotiation, family, food & wine, music, and travel. Rob delights.

Anne Fullmer Chin

COMMUNICATIONS DIRECTOR, BRAND DRIVER
achin@mbmg-media.com
Anne has worked with the MBMG team for more than 20 years, starting at ICG in 1989. Her extensive experience in media planning and buying took her into account management, working primarily on Pennzoil and Hardee’s. Anne started her media career in Portland, Oregon planning and buying media for regional McDonald’s and Toyota accounts. She moved to Los Angeles and continued developing her media skills at DJMC prior to joining ICG. She’s all about time with the family, traveling, and the Oregon Ducks. Anne is all about “over-deliver” all day long.

Jamie Bartholomew

COMMUNICATIONS DIRECTOR, BRAND DRIVER
jbartholomew@mbmg-media.com
Jamie joined MBMG in July 2014 after 26 years at Western/Initiative. She is a results-driven executive with extensive experience in digital video, digital audio, local television, radio, cable, network radio, ethnic media and traffic radio. She has worked with clients in virtually every category and brings real world understanding and relationships to every engagement. She loves spending quality time with family and friends, traveling to Oregon to visit her granddaughters and entertaining. Ask any radio station manager on the West Coast about Jamie – the respect is palpable.

Susan Perez-Dumler

COMMUNICATIONS DIRECTOR, BRAND DRIVER
sperez-dumler@mbmg-media.com
Susan began her career with Grey Advertising where she was trained in the art of brand planning on a litany of blue-chip accounts. After Grey, Susan became media buyer/planner at response-focused Walker Advertising then returned to brand advertising at cruz/kravetz:IDEAS as senior buyer/planner and was eventually promoted to Media Director. Susan manages a number of accounts at MBMG, ranging from QSR to DR and retail. She’s running to keep up with her three kids and English Bulldog but in her quiet moments she can be found baking bread, catching up on her DVR, and all things Disney. Susan knows it all without being a know it all.

Andrew Butcher

CO-CHAIRMAN
abutcher@mbmg-media.com
After all this time running media agencies, Andrew still likes to roll up his sleeves and get involved in clients' day to day business. Andrew's career started at Ogilvy & Mather, Saatchi & Saatchi and Media Buying Services. In 1979 he and Bruce Milner founded ICG (International Communications Group), which was ultimately sold to Carat, where Andrew was Co-Chairman for 5 years before leaving to start MBMG in 2003. He is a devoted patron of the arts. He’s a voting member of the British Academy of Film and Television Arts, a Founding Sponsor of the Santa Barbara International Film Festival, a Supporter UCSB Arts and Lectures and a Jazz-Patron Lobero Theater Jazz Series, Monterey Jazz Festival, Brubeck Society. Andrew is the glue and the inspiration.

Bruce Milner

CO-CHAIRMAN, CEO
bmilner@mbmg-media.com
Bruce is a car collector, seeking the most exquisite examples of the models that move him. He brings the same search for perfection to media planning and buying for clients. He began his advertising career working in J. Walter Thompson’s international offices, managing clients like Gillette, Kellogg’s and Ford. In 1975, Bruce met Andrew in Los Angeles and four years later they co–founded ICG and have walked the same path ever since. Bruce’s media passion is direct response. To him, there is no truer form of marketing. He is mad for distinctive, high quality cars of the 50’s, 60’s and 70’s. He has always been the engine.

Stephanie Alfaro

ASSOCIATE COMMUNICATIONS STRATEGIST
salfaro@MBMG-Media.com
Stephanie was a Cinema and Television Arts & Entertainment Media Management major (say that three times quickly) who has shown the ability to learn quickly and put that learning to use immediately. She has shown the ability to adapt with a seamless transition from research to strategy and back again. She worked at an elementary school to help make her way through college and outside of work she is big into nature travel…hiking and exploring natural parks with family and friends. Stephanie is always listening, and you can see the wheels turning.

Kym Mason

SENIOR BUYER – LOCAL IGNITION
KMason@MBMG-Media.com
Kym is the classic “moving on up” story, having begun her career as a receptionist at Focus Media. She worked her way through the ranks eventually moving on to TN media, Carat USA, Initiative, and finally MBMG. She has worked in digital, print, tv and radio. Her broad cross-section of clients include: Automotive, Health and Government, Restaurants, Travel/Tourism, and Entertainment. Kym knows her markets, knows the pricing, and knows how to construct a beautiful buy. Passions: Her two AMAZING grandsons, the Dodgers and cooking.

Lisa Henderson

SENIOR BUYER – LOCAL IGNITION
LHenderson@MBMG-Media.com
An LA native and graduate of California State University, Long Beach with a BS in Marketing, Lisa began her career at McCann-Erickson working her way up the ranks until moving on to Western/Initiative Media buying digital, television, radio, and network radio for a broad cross-section of clients. She has worked in virtually every category including Arts/Entertainment, Automotive, CPG, Health/Government, Online Retail, Restaurants, Grocery, and Travel/Tourism. She joined MBMG in 2018 and we immediately learned how lucky we are to have her with us. Passions: spending time with friends/ family, and a newfound passion for upcycling furniture.

Marina Crum

ASSOCIATE DIRECTOR, DIGITAL
MCrum@MBMG-Media.com
Marina began her career at Threshold Interactive, where she found her passion in digital advertising. From working on social content for Nestlé products to planning digital campaigns for Kia Automotive, Marina was all in. She phased in traditional media chops at Campbell Ewald where she was a senior integrated media planner for Kaiser Permanente. Marina joined MBMG in November 2019 and since that time has collaborated with clients to build full-funnel campaigns, drive successful results. Passions: Exploring Los Angeles’ treasures and traveling the world. Marina is an island of calm and well-earned confidence in a stormy sea of digital detail.

Darren Martino

OFFICE ASSOCIATE
dmartino@mbmg-media.com
Darren came to us in 2018 as a part of our media team and has subsequently filled our need for an office associate that knows both our challenges and needs. He has worked in media for over a decade, planning some of the biggest campaigns from Sanofi Aventis, Stuart Weitzman, and Tommy Hilfiger, amongst others. In his spare time, he writes creatively in the form of short stories and stand-up comedy. He also immerses himself in pop-culture, including TV, movies, video games, and memes. Darren is really good at organizing and fixing things.

Mieko Brown

STAFF ACCOUNTANT
mbrown@mbmg-media.com
Mieko joined MBMG with 25 years of accounting experience. Her background includes various industries such as accounting, legal, engineering and construction. Though MBMG is her first media company, she quickly grasped the nature of the business and scope of work set before her. Mieko is a native Californian, but also loves the country living as she was raised in Texas as a child. Passions: Family, Pets, the Beach and Live Jazz music. Mieko is a high character doer – and she counts to the penny.

Kevin Mendoza

ASSOCIATE MEDIA BUYER
kmendoza@mbmg-media.com
Kevin works in the National Ignition Team. His array of clients include food, auto insurance, travel, consumer health, and video games. As a full-time LA native since birth, he spends his time watching sports 24/7 and rooting for the Lakers, any other NBA teams not named ‘Celtics’ or ‘Clippers’, Dodgers, New Orleans Saints, and…USC Trojans (don’t tell Marc). Ironically, he did not go to college at USC. Passions: Goes running for miles while listening to ‘A Thousand Miles’ by Vanessa Carlton on repeat. Loves lifting heavy things and putting it down for the sake of his health. Kevin is diligence personified…and he does it with a smile.

Brian De Leon

COMMUNICATIONS SUPERVISOR, BRAND DRIVER
bdeleon@mbmg-media.com
Brian joined MBMG in 2012, right after college. He has seen the company grow into the organization that it is today. Throughout the years, he worked on accounts from different industries including healthcare, quick service restaurants, finance, entertainment and insurance. In addition, he has worked on different mediums including television, radio, print, out of home and digital. Passions: Visiting breweries and trying new craft beer. Playing board games with friends and family. Finding the most time-efficient and most flavorful food to cook. Brian is the Swiss Army knife of media planning and account management.

Jeff Saign

COMMUNICATIONS STRATEGIST, BRAND DRIVER
jsaign@mbmg-media.com
Jeff has over 9 years of media and advertising experience. He started his career as a media planner at Revenue Frontier/Havas Edge. Taking his experience from the DR world he moved onto the account side working on one of the biggest clients, P&G at Quigley Simpson. Passions: Sports, traveling, the beach, and working out. Jeff is a wonderful combination of brains and heart.

Jason Schoenfeld

BUYER, NATIONAL IGNITION
jschoenfeld@mbmg-media.com
Jason is an exceptional media buyer with experience in TV and OTT. Jason is well trained on the nuances of the national television marketplace and has an unusually developed sense of responsibility. We have yet to find a business scenario where Jason does not impress. When he’s not buying media, he keeps busy with board games, pop culture, his fiancé, and their two adorable cats. You can trust Jason to get it done right, quickly, with wisdom and delivered with wit.

Alysa Prieto

ASSOCIATE DIRECTOR DR, NATIONAL IGNITION
aprieto@mbmg-media.com
Alysa is a Los Angeles native, graduating from Cal Poly Pomona with a degree in Marketing Management and an emphasis in Advertising. Her first job in media was buying and planning DR radio campaigns. She enjoyed working with radio stations but was ready to make the move to TV. For the past 5 years, she has been buying and planning local and national DR TV campaigns. With 8 years of experience buying and planning DR campaigns, she has worked on a wide array of clients. Outside of work she enjoys traveling, binge-watching TV shows, and spending time with her yorkie, Fiona. Alysa is a weapon…a warm, gracious weapon.

Jason Scribner

SENIOR BUYER, LOCAL IGNITION
jscribner@mbmg-media.com
Jason is a Senior Media Buyer working on a variety of delighted clients for MBMG. He has 20+ years of experience in buying media and has worked across a wide spectrum of categories on various clients such as Sony Entertainment, New Line Cinema, Paramount, Suzuki Auto, Jack in the Box, Mobil, Viacom and others. Jason’s work ethic and caring reveals itself each week. When not working he enjoys spending as much time as he can in and around the ocean fishing and surfing. He also enjoys being outside in general with his family, hiking and going on adventures. Jason is really passionate about doing good work – it’s not an act; he’s really like that.

Martha Gonzales

SENIOR BILLER, FINANCE
mgonzales@mbmg-media.com
Martha began her career with Bruce and Andrew at ICG back in 1993, then stuck around as ICG became Carat. She then moved along to work at Palisades Media Group for almost 10 years. She came back “home” to MBMG in 2010, working on a wide variety of account categories from insurance, to auto dealers to quick serve restaurants. In her free time she loves taking advantage of the California climate by going to the beach on her bike or just going hiking for the day. Martha does not cut corners – our clients’ money is at stake.

Francis Zafra

BILLING SUPERVISOR
fzafra@mbmg-media.com
Francis found his way to MBMG fifteen years ago and to this day continues to methodically work through an endless stream of invoices. As a Billing Supervisor in Finance Department Francis is a tireless worker and a stickler for details. He works across a wide array of accounts and has seen every form of billing anomaly that has ever been dreamt of. Francis is a dedicated hiker and often spoils his walks by trying to hit a small white ball into a hole by hitting it with clubs. When you have billing questions, Francis has the answers.

Hourig Sarafian

SENIOR BUYER, LOCAL IGNITION, MANAGER
hsarafian@mbmg-media.com
Hourig is a Los Angeles native with a Communications degree from Loyola Marymount University. She started her career at Carat and then became one of the first team members at MBMG in 2004. A skilled buyer and negotiator, Hourig has worked across virtually every major category and demographic, and she knows her markets like the back of her hand. Creating memories with her family is the ultimate passion, which consists of cooking Armenian food, travel adventures and all things Star Wars to keep up with the kids’ Lego creations. Hourig’s buys are masterpieces of balance, efficiency and prescient delivery estimates. She’s a pro.

How we work

THE 6 PILLARS OF MBMG

1.

Deliver Boutique At Scale

We believe in hand crafted, not cookie cutter. We are large enough to have leverage and small enough to care about our smaller clients. We are a team of experienced, senior level professionals with large agency pedigree dedicated to ensuring that our product is quality - and delivered with agility.

2.

Own The Truth

Truth allows us to sleep easy and breathe easy in a high-pressure industry. It is foundational to who we choose to be, who we choose to hire and who we choose to associate with. On the list of “Pros and Cons” there are no “Cons” for Truth. Truth builds trust which builds long term relationships.

3.

Unleash Data

Built on a foundation of response-driven clients, MBMG employs data to describe the past, set the course, optimize results and illuminate new opportunities. Our analytics team employs advanced analytic techniques that can lead to strategies that create a step change in business while also grinding the edges to find incremental gains.

4.

Open The Mind

Our communications planning process is agnostic, where we start with a clean slate and no preconceived strategies or tactics. Our Insights Team works to distill the essential brand-to-target connection and provides the data that helps us identify the best channels to reach the right target, in the right context, at the right time with the right message.

5.

Work The Price

It seems simple - almost quaint – but the notion of negotiating for the best rate possible is still good business. If a $100 unit can drive a $20 cost per sale, an $85 unit can drive an $17 cost per sale - which may be the difference between break-even and profitability. So let’s find a way to get that $85 rate. We put in the time to find the negotiation dimension that unlocks pricing.

6.

Results

Results are the scorecard. Most of our clients have been with us for years - without the results, they wouldn’t be.

Our agency in numbers

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Contact Info

Inquiries

Adrian Nash

310-923-7232

Career Opportunities

careers@mbmg-media.com